PANORAMA Berlin

Panorama Berlin is Europe's largest fashion market place, bringing together 800 exhibitors. Together with the "SELVEDGE RUN & Zeitgeist" - tradeshow for Quality Garments and the "Xoom" - fair for environmentally sustainable fashion, it brings professionals visitors to Berlin twice a year. With exhibitors spreading over 7 fair halls and 35,000 sqm, the Panorama Berlin is an all-in-one event giving a vast overview on international women and menswear brands, reaching from smart formal wear, casual and sportswear, contemporary styles, denim and street wear, accessories and shoes to sustainable fashion as well as selected lifestyle products. Exhibitors range from market leaders and newcomer brands to super exclusive brands, that can only be seen and ordered in Berlin.

The fair focus is on brands with a certain relevance and a clear message to them as well as on staging fashion in an exciting lifestyle context. Panorama Berlin defines itself as an innovation incubator and trend showcase that does not fall short of offering exciting technology, too. There is an entire 'Retail Solution' hall dedicated to digital solutions, showing a large set of tech-startups, retail design agencies, makers of food concepts and a top-notch presentation agenda with highlight topics such as digitalization, trends and content marketing. This very section offers easy to implement solutions for the modernization and digitalization of the fashion retail.

The PANORAMA in Berlin took place from Tuesday, 14. January to Thursday, 16. January 2020.