The architecture and the design of an exhibition booth plays an important role for the audience’s perception of an exhibiting company on a trade fair. Therefore the fair’s success is significantly dependent on these aspects. On the one hand, the layout and the design have to harmonise with the company’s corporate identity and hold a recognition value, but on the other hand, the practical aspects that are relevant during such an event have to be considered as well. This is why the requirements for the exhibition architecture are particularly high. At the beginning of the planning, it might be helpful to look at earlier work that has already been implemented by the exhibition architects and to use it as a basis for the talks. If possible, the conditions on location should also be considered for the concept for which reason specialized agencies are particularly qualified for this work at major events and fairs.