Graphic designers and specialists offer various services: They design business cards, product flyers, corporate brochures, picture language for exhibition stands, websites, print products and give-aways or revise the whole corporate identity including logo and claim. Graphic designers are not only characterized by their creativity, but also by their know-how in the areas of marketing and design and their experience in online communication. To achieve a uniform corporate image, graphic designers should be briefed about existing material in detail in order to be able to design adequate drafts. A long-term cooperation with the same graphic designer or agency is the ideal case. This way all graphic elements come from one source and complement each other. Consequently the customers’ and business partners’ recognition effect can be considerably increased.