Hong Kong International Tea Fair, that takes place annually at the Hong Kong Convention and Exhibition Center, is a tea trade fair with focus on tea-producing and tea-trading regions such as China, India, Japan, Sri Lanka and others. It is aimed both at retailers, manufacturers and suppliers as well as the general public. A comprehensive entertainment program with tea ceremony demonstrations, tastings, award shows, etc. completes the exhibtion. The Hong Kong International Tea Fair is held in conjunction with HKTDC Food Expo, International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products and HKTDC Hong Kong Lifestyle Showcase.