The generation over the age of 50, often including their kids, has very distinct ideas nowadays on how their wishes and needs should be met. This is where the "Oldenburger Senioren-Messe" finds its foothold. More than 70 exhibitors offer goods and services for people in their "best years". Goal of the fair is to have products and services aimed more at the 50+ generation, since a majority of them complains, that advertisment is targetted too much towards the younger generations. Once again the fair is dedicated to the problems and wishes of the so-called "best ager", who, due to their social, temporal and financial independence, are on the way to becoming the most important market in this country.