Deal Expo Riyadh

The Deal Expo is one of Saudi Arabia’s most prominent consumer exhibitions, combining engaging retail experiences with family entertainment, digital innovation and exclusive promotional offers. The event has established itself as a unique platform where shopping, leisure and entertainment come together to create a comprehensive visitor experience.

The exhibition is organised by Arabia Fairs, an experienced Saudi exhibition and events company specialising in high-profile public events, consumer trade fairs and innovative experiential formats. Through its commitment to supporting the retail sector and connecting brands directly with consumers, Arabia Fairs plays an important role in the development of Saudi Arabia’s exhibition and events industry.

The event takes place at the Riyadh International Convention & Exhibition Center (RICEC) in Riyadh, the Kingdom’s economic and political capital. One of the country’s leading event venues, the state-of-the-art exhibition centre provides an ideal setting for large-scale consumer exhibitions featuring both domestic and international exhibitors.

The Deal Expo focuses on retail, lifestyle, family leisure and experiential shopping. Visitors can explore a wide range of products, including fashion, clothing, footwear, accessories, electronics, toys, children’s products, as well as seasonal promotions and outlet offers. The exhibition is further enhanced by leisure services, family entertainment attractions and digital experiences, creating an engaging environment where consumers can discover new products, take advantage of special deals and enjoy a varied programme of activities.

Among the event’s key attractions are live entertainment, interactive experience zones and family-friendly activities. Multiple stages host live performances, music shows, entertainment programmes and talent competitions. Prize draws, giveaways and digital contests further enhance visitor engagement and excitement. Modern photo opportunities, social media activations and app-based challenges contribute to a contemporary event experience while encouraging active participation.

Exhibitors primarily represent the fashion, lifestyle, consumer goods, electronics, toys, children’s products, retail, leisure and family entertainment sectors. They use the exhibition as a direct sales and marketing platform to attract new customers, strengthen brand awareness and market their products directly to consumers.

The Deal Expo attracts a broad audience, including families, young adults, children, shopping enthusiasts and visitors interested in leisure and entertainment from across Saudi Arabia and neighbouring Gulf countries. It also appeals to consumers seeking attractive deals, new products and unique leisure experiences.

With its combination of exclusive offers, family entertainment and interactive attractions, the Deal Expo ranks among Saudi Arabia’s leading consumer events. The Riyadh International Convention & Exhibition Center further enhances the event with its modern infrastructure, extensive exhibition space and convenient location. Easily accessible from both King Khalid International Airport and Riyadh city centre via the city’s well-developed transport network, the venue provides excellent conditions for exhibitors and visitors from across Saudi Arabia and abroad.

The Deal Expo will take place on 4 days from Saturday, 26. December to Tuesday, 29. December 2026 in Riyadh.