As a service provider for the production of print products, a print shop stages information in black and white or colour. Printing matter is always an essential tool in the product promotion and advertising. For public relation at trade fairs and events, even during cross-media campaigns, print products are still indispensable. Printed media with its tangible message hardly leaves the addressee unaffected. Furthermore a widespread distribution of the printed matter like flyers, folders, brochures, posters or mailings with a specific advertising strategy ensures the chance to receive the expected attention. Both, printed products that are produced by quick and low-priced digital print and high-quality offset printing products back up every PR. Distributed individually, printed promotion material can even reach the remotest villages and this way promote both, major and small events.