International Travel Expo Hong Kong
2011-10-03 11:51:05, TKS Exhibition Services Ltd.Under one roof, ITE & MICE covers three distinct but related markets of regional travel trade & MICE industries in the trade days (over 11000 visitors with 26% from mainland China and overseas; about 50% agents & operators and 25% corporate), and frequent travelers in the public days (70000 with over 80% FIT), by having separate seminars and visitor promotion campaigns for each market.
Over 80% of our 650 exhibitors came from outside Hong Kong, and half of the 56 exhibiting countries and regions from Africa, Americas, Europe and the Middle East. Indeed, ITE & MICE has a highly international profile of exhibitors.
ITE & MICE is supported by China National Tourism Administration (CNTA), Hong Kong Tourism Board (HKTB), Travel Industry Council of Hong Kong (TIC), and the Macau Government Tourists Office (MGTO), with trade associations from several Asian countries help promoting trade visitors. In addition, ITE MICE is supported by event industry associations in Hong Kong and Macau.
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