ABE - Asia Barbecue Expo Guangzhou

The ABE – Asia Barbecue Expo is an international trade fair dedicated to barbecue, grilling and outdoor cooking. It is strictly aimed at trade professionals and positions itself as a professional platform for commerce, innovation and industry networking. The event is organised by Guangdong Grandeur International Exhibition Group Co., an experienced exhibition organiser known for highly focused B2B formats with strong international participation.

The exhibition takes place at the Canton Fair Complex in Guangzhou, one of Asia’s largest and most advanced exhibition venues. Located in the economic heart of southern China, the ABE benefits from a region that plays a pivotal global role as a manufacturing base, innovation hub and export centre for grill equipment, kitchen technology and outdoor products. This location gives the show particular relevance for international buyers, OEM partners and brands seeking to enter the Asian market or expand their global supply chains.

In terms of content, the Asia Barbecue Expo covers the entire value chain of the modern barbecue and outdoor cooking market. Exhibits include technologically advanced grilling and cooking equipment such as gas, charcoal, pellet and electric grills, smokers and modular outdoor kitchen systems. These are complemented by premium accessories, smart temperature and control technologies, as well as energy-efficient and sustainable solutions. The show also features specialised products for fuels, cleaning, maintenance and safety, alongside spices, marinades, sauces and other food products specifically geared towards professional trade and foodservice. A further focus is placed on services, including the planning and refurbishment of barbecue and BBQ restaurants, digital ordering and POS systems, franchise models, and event and tourism concepts centred on barbecue culture.

The ABE positions itself not merely as a product showcase, but as an innovation and business platform. Manufacturers, brands, distributors and buyers from the fields of grill technology, outdoor kitchens, foodservice equipment, food products, smart home and energy technology use the exhibition to develop new technologies, market strategies and international partnerships. Product launches, live demonstrations and professional presentations regularly highlight innovation, design and functionality.

Exhibitors come from sectors including grill and kitchen equipment manufacturing, outdoor and camping, foodservice and food production, as well as technology, energy efficiency and commercial services. Accordingly, the exhibition is primarily aimed at trade visitors such as buyers, importers, wholesalers and retailers, restaurant and catering operators, project developers, brand owners and decision-makers from trade and industry. The Asia Barbecue Expo forms part of a broader, thematically interconnected exhibition landscape focused on outdoor living, gardening and leisure, and integrates seamlessly as a specialised BBQ segment within this international exhibition portfolio.

The venue itself completes the exhibition experience. The Canton Fair Complex is exceptionally well connected to Guangzhou Baiyun International Airport, the high-speed rail network and the city’s metro system. Its modern exhibition halls, professional infrastructure and proximity to hotels, business districts and manufacturing centres provide ideal conditions for efficient business development, international exchange and a strong overall presence for the ABE – Asia Barbecue Expo.

The ABE - Asia Barbecue Expo will take place on 3 days from Saturday, 15. May to Monday, 17. May 2027 in Guangzhou.