AFEX Africa Business Forum & Expo Istanbul

The AFEX Africa Business Forum & Expo (AFEX) is an international trade fair dedicated to the African market. It serves as a key platform for business development, investments, and strategic partnerships. Organized annually by the Turkish African Business Association (TABA), the event takes place at the Pullman Istanbul Hotel & Convention Center in the vibrant metropolis of Istanbul, Turkey.

AFEX offers companies a unique opportunity to connect with high-level investors, prominent business leaders, and leading enterprises from Africa and beyond. With its clear focus on the African market, the event distinguishes itself from other business fairs and acts as a bridge between Africa, Turkey, and the global business community.

One of the core themes of the event is franchising, recognized as an effective strategy for market expansion and profitability. Companies gain access to proven business models with comprehensive marketing, management, and brand support, facilitating a swift market entry and long-term success.

In addition, the expo presents a wide range of partnership opportunities. Companies can establish strategic alliances, explore investment prospects, and participate in projects across various African countries. Particularly in demand are collaborations in local production, knowledge transfer, and sustainable development.

AFEX covers a diverse spectrum of industries, including trade, agriculture, technology, finance, healthcare, infrastructure, logistics, renewable energy, and education. The event attracts participants from over 50 countries, hosting more than 1,000 companies and approximately 2,500 delegates annually. Exhibitors showcase innovative products and services, ranging from cutting-edge technologies and franchise concepts to financial solutions and sustainable business models.

Istanbul, as the host city, holds a strategic position between Europe, Asia, and Africa. Beyond being a major economic hub, the city serves as a crucial gateway for international trade. With its world-class infrastructure, well-connected airports, and state-of-the-art conference facilities, Istanbul is the ideal location for an event focused on business networking and market expansion.

Featuring exclusive keynote speeches, networking events, and targeted business matchmaking sessions, AFEX ranks among the leading business expos with a strong focus on Africa. More than just a marketplace for business opportunities, it is a platform that fosters long-term economic relationships. Companies, investors, and professionals seeking to expand into Africa should view AFEX as an invaluable opportunity to enter new markets and establish meaningful partnerships.

The venue, the Pullman Istanbul Hotel & Convention Center, offers top-tier exhibition and conference facilities, state-of-the-art amenities, and excellent connectivity to both the airport and the city center. Participants can expect a professionally organized event in an inspiring atmosphere, providing the perfect setting for successful business engagements.

The AFEX Africa Business Forum & Expo will take place on 2 days from Wednesday, 25. June to Thursday, 26. June 2025 in Istanbul.