Advertising agencies provide the development and the implementation of concepts that promote products or services in their target groups. In contrast to the general assumption, significant effects can already be accomplished with small marketing budgets if the campaign is creative and perfectly aimed at the target group. Advertising covers all channels – from online campaigns to posters, flyers, magazine ads or TV and radio commercials. Advertising agencies are often specialized on certain channels, which allows them a deeper understanding of the market. At the same time, however, agencies are experienced with a wide range of clients. Thanks to the technical possibilities, it is not necessary to choose a local advertising agency. The company’s size is not of importance either. Rather, the business activities and the understanding for the products and services are essential.