Allergy & Free From Show Birmingham

The Allergy & Free From Show in Birmingham, organised by Raccoon Media Group Ltd, is the leading event for health-conscious consumers focused on allergy-friendly lifestyles. It caters to individuals with allergies, respiratory conditions, food intolerances, eczema, or coeliac disease.

Held annually at the NEC Birmingham—one of the UK’s largest and most modern exhibition centres—the event benefits from excellent transport links, spacious exhibition areas, and state-of-the-art infrastructure, offering ideal conditions for both visitors and exhibitors.

The show provides a unique platform for direct interaction between visitors, manufacturers, experts, charities, and support groups. On display are allergen-free foods and beverages, skincare and haircare products, as well as household items designed to make daily life easier and improve the quality of life for those affected.

A particular highlight is the diverse programme of events, including live cooking demonstrations, expert talks, and personalised advice sessions. These offer practical solutions and innovative approaches for living allergy-free. The programme is complemented by children’s activities, giving the show a family-friendly atmosphere that combines education with entertainment.

For exhibitors, the event is a valuable opportunity to reach their target audience directly and receive immediate feedback on products and services. The show serves not only as a marketplace but also as a central hub for sharing knowledge and personal experiences.

The Allergy & Free From Show in Birmingham is a key destination for anyone seeking safe and reliable solutions in dealing with allergies and intolerances. Year after year, it attracts thousands of visitors and hundreds of exhibitors—a place where information, innovation, and inspiration come together.

The Allergy & Free From Show will take place on 2 days from Saturday, 09. May to Sunday, 10. May 2026 in Birmingham.