Asia Flower Expo Guangzhou

Since its inception in 2008, the Asia Flower Expo (AFE) has been one of the leading international trade fairs for floristry and horticulture in the Asia-Pacific region. Held annually at the prestigious Guangzhou International Sourcing Center Complex, the expo benefits from its location in Guangzhou – South China's economic and logistics hub – which further enhances its relevance, not least due to the city’s rich horticultural tradition and floricultural expertise. The event is organized by the Guangdong Grandeur International Exhibition Group, a seasoned exhibition organizer with in-depth industry knowledge.

The focus of AFE lies on current developments and future trends in the floristry and horticulture sectors. On display are not only premium cut and potted flowers – such as roses, orchids, chrysanthemums, and bonsais – but also innovative products in areas like florist supplies, plant containers, garden technology, decorations, and floral design. Increasingly, topics like biological plant protection and technological innovations in horticulture are gaining significance.

A key feature of AFE is the combination of trade exhibition and knowledge-sharing platform. International forums, seminars, and workshops provide opportunities to exchange insights on market trends, creative concepts, and technical advances. Floral art is impressively showcased through design presentations and flower arrangement competitions, inspiring the continued evolution of both artisanal and artistic standards.

The expo attracts a qualified professional audience from diverse sectors. Florists, landscape architects, horticultural companies, as well as wholesale and retail businesses, attend the event alongside representatives from the hospitality and leisure industries to build new connections and gain market insights. Providers of related product segments – such as floral accessories, garden furniture, outdoor lighting, and hydroponics – also use AFE as a stage to showcase their innovations.

The venue’s central location in Guangzhou, excellent transport links, and convenient access from both the airport and main railway station contribute to the event’s appeal.

More than just a marketplace, the Asia Flower Expo is a vibrant meeting point for all those who not only market flowers but also design with them, stage them, and express their passion through them.

This year the Asia Flower Expo takes place on 3 days from Thur., 21.08.2025 to Sat., 23.08.2025 in Guangzhou already for the 16th time.