Athens International Tourism Expo Athens

The Athens International Tourism & Culture Expo (A.I.T. Expo), established in 2014, is a premier trade show in the realm of tourism and culture, held at the Athens Metropolitan Expo in Athens. This annual event is organized by Leaderexpo and serves as the central platform for the promotion and expansion of the tourism sector in Greece.

Originally known as the Greek Tourism Expo, it was renamed to emphasize its international orientation and to better highlight the integration of cultural aspects. The expo showcases Greece's rich cultural diversity and tourism significance, positioning the country as one of the top travel destinations in Europe and beyond.

The expo covers a broad range of core topics: from leisure and luxury tourism to MICE and business travel, cultural tourism, health tourism including spa and wellness, alternative and gastronomy tourism, as well as digital solutions in technology and hotel management. Exhibitors from various sectors showcase their products and services, ranging from accommodations and hotels to travel agencies, IT technologies, and other tourism-related services.

The event attracts both national and international participants, including those from Europe, Northern Europe, selected Balkan countries, Turkey, the Middle East, the USA, Canada, and Australia. The primary audience of the expo consists of businesses from the accommodation, hotel, travel agency, business travel, alternative tourism, and gastronomy sectors.

A highlight of the AITe is the B2B meetings between exhibitors and invited buyers, aimed at facilitating lucrative business deals. Additionally, seminars, workshops, and lectures are presented, shedding light on the latest trends and developments in the tourism industry. Special awards and recognitions are also given to honor innovations and outstanding contributions in the tourism sector. The AITe is committed to strengthening both the local and national tourism industry.

In conclusion, it should be noted that the Athens Metropolitan Expo, the venue for the AITe, stands as one of the leading exhibition centers in Athens. It is easily accessible and provides state-of-the-art facilities for international exhibitions. It epitomizes the dynamism and potential of Athens as a vibrant capital at the heart of Europe.

For the twelfth time there is the Athens International Tourism Expo on 3 days from Mon., 08.12.2025 to Wed., 10.12.2025 in Athens.