AutoTech Novi

AutoTech is a premier annual trade show and conference that has established itself as a central hub for innovation drivers in the global automotive industry. Organized by the Informa Tech Automotive Group, the event gathers industry leaders, developers, engineers, and decision-makers in Novi, Michigan—at the heart of the U.S. automotive sector, just outside Detroit. The modern Suburban Collection Showplace serves as the venue, offering spacious, state-of-the-art facilities that provide an ideal platform for this internationally recognized event.

The Detroit metropolitan area is known for its concentration of R&D centers, test tracks, automotive-focused universities, and a dense network of suppliers. AutoTech reinforces the city's profile as a center for mobility innovation. Historically regarded as the birthplace of the American auto industry, Detroit is home to the “Big Three” automakers—Ford, General Motors, and Stellantis (formerly Chrysler). Through the show, this legacy is being redefined and made globally visible in the context of future-oriented technologies. The city is evolving into a key node for international collaboration in autonomous driving, electric mobility, and in-vehicle software integration.

The event is exclusively tailored to industry professionals and focuses on the transformation of mobility, technology, and the user experience. AutoTech is more than an exhibition—it is a curated platform designed to tackle real-world challenges by aligning technology with strategic insight. Central themes include vehicle electronics, connected mobility, autonomous systems, electric vehicles, software-driven innovation, and sustainable materials and mobility concepts. Topics range from V2X communication and artificial intelligence to over-the-air updates, solid-state batteries, circular economy models, and shared mobility solutions.

A standout feature of the event is its hands-on, high-caliber conference program, developed in close collaboration with an expert advisory board. It blends strategic vision with deep technical insight, fostering collective problem-solving for the industry’s most pressing challenges. This is complemented by specialized exhibition zones showcasing cutting-edge technologies, as well as an exclusive VIP matchmaking program that facilitates high-level business connections.

Annual highlights include the prestigious Informa Tech Automotive Awards and the Wards 10 Best Interiors & UX Awards, which honor visionary companies, products, and individuals. These accolades celebrate breakthroughs in interior design and digital user experience, setting benchmarks for future innovation in the automotive space.

The AutoTech in Novi took place from Wednesday, 04. June to Thursday, 05. June 2025.