Automobilmesse Erfurt

The "Automobilmesse" in Erfurt, the largest car show in Central Germany, is an annual highlight for car enthusiasts and professionals in the automotive industry. Since its inception in 2007, the show, organized by SP Veranstaltungs- und Handels GmbH, has become one of the most important events in the automotive sector. It usually takes place in January at the Messe Erfurt exhibition grounds, attracting thousands of visitors each year.

The show is divided into four main sections: Automobiles, Tuning, Motorsports, and Classic Cars. Here, renowned dealers, accessory suppliers, and service providers from the region and beyond showcase their latest vehicles and a wide range of products. From electric cars and compact cars to luxury sedans, rugged SUVs, breathtaking sports cars, and eco-efficient family vehicles – the Automobilmesse offers a diverse selection. In addition to the vehicles themselves, there is an extensive array of accessories, car insurance, and financing options.

A special focus of the show is on the tuning section, dedicated to individual vehicle design, performance enhancement, and optimization. Tuning enthusiasts will find the latest products and creations from independent tuning firms as well as manufacturers of exhaust systems, rims, body parts, and suspensions. There are also numerous options in car audio and engine tuning.

Besides an extensive product range, the show provides opportunities for expert discussions and direct product comparisons, making it a valuable source of information for purchasing decisions. The event is rounded off with a varied program including shows, presentations, activities, discussion forums, and games, making the fair an experience for the whole family.

The Automobilmesse will take place on 3 days from Friday, 23. January to Sunday, 25. January 2026 in Erfurt.