Automotive Design & In-Cabin Expo Novi

The Automotive Design & In-Cabin Expo North America, formerly known as Automotive Interiors Expo North America, is one of the leading trade exhibitions for automotive design, materials and innovative technologies shaping the in-vehicle experience. Its expanded scope reflects the growing convergence of interior and exterior design, vehicle architecture and software-defined vehicle technologies. Held annually in the autumn at the Vibe Credit Union Showplace in Novi, Michigan, the event brings together trade visitors and industry professionals from across the global automotive sector.

The event is organised by UKi Media & Events, a specialist organiser of international trade exhibitions and conferences. Key areas of focus include the latest developments in interior and exterior design, digital cockpits, human-machine interfaces (HMI) and user experience (UX), materials and finishes, seating systems and ergonomics, intelligent lighting and smart surfaces, as well as sustainable vehicle design. Software-defined in-vehicle experiences, systems integration and advanced vehicle architectures are also becoming increasingly prominent.

The exhibition showcases a broad spectrum of technologies, materials, components and engineering solutions for the next generation of vehicles. Exhibits include innovative materials and finishes, displays and digital cockpit solutions, HMI technologies, intelligent lighting systems, seating and comfort solutions, and technologies for connected and software-defined vehicles. New approaches to sustainable design, human factors and the integration of different vehicle systems also feature prominently.

The Automotive Design & In-Cabin Expo North America forms part of Vehicle Tech Week North America. Alongside other specialist events, including Automotive Testing Expo, Intelligent Vehicle Expo and the Advanced Chassis & Powertrain Showcase, it creates a cross-sector platform bringing together different disciplines within modern vehicle development. Visitors can therefore gain insights across the entire development process – from design and user experience to intelligent vehicle systems, engineering, testing and validation.

The exhibition is aimed particularly at OEMs, Tier 1 and Tier 2 suppliers, design studios, materials manufacturers and technology providers. Trade visitors include designers, development engineers, HMI and UX specialists, digital cockpit experts, product developers, procurement professionals and technical management personnel.

Located in Novi, Michigan, the exhibition takes place in one of the most important hubs of the North American automotive industry. The Vibe Credit Union Showplace provides modern event facilities and an ideal setting for professional exchange between vehicle manufacturers, suppliers, technology companies and automotive design specialists.

Overall, the Automotive Design & In-Cabin Expo North America provides a key platform for discovering the latest technologies and design concepts, networking with leading industry professionals and exploring emerging trends in vehicle design. With its broader scope, the exhibition brings together traditional automotive design and digital, connected and software-defined vehicle technologies, demonstrating how these disciplines are converging to shape the in-vehicle experience of the future.

The Automotive Design & In-Cabin Expo will take place on 3 days from Tuesday, 27. October to Thursday, 29. October 2026 in Novi.