BEAUTY Düsseldorf

BEAUTY DUSSELDORF is a renowned international trade fair specializing in cosmetics, nail and foot care, wellness, and spa. Recognized as the leading industry trade fair in Germany, it annually attracts professionals from around the world every March. The fair celebrated its premiere in 1995 and has since established itself as a central meeting point for cosmetics professionals.

Hosted by Messe Düsseldorf GmbH, which took over organizational responsibilities in 1995 after the event was initially launched by WK Kosmetik-Marketing GmbH, also known as WK International, the venue offers an ideal platform for exhibitors and visitors to exchange information about the latest trends, products, and services in the industry.

BEAUTY DUSSELDORF is exclusively open to professional visitors and showcases a variety of exhibition areas, including cosmetics, foot, nail, wellness, and spa. The fair provides a comprehensive overview of current industry trends and the latest research findings. Attendees have the opportunity to gain insights into theory and practice, discover new products and applications, and obtain detailed background information.

A particular highlight of the fair is the numerous presentations, product demonstrations, and practical examples that allow visitors to not only discover new products but also experience and test them live. The event is complemented by extensive workshops and opportunities for personal discussions, making it an ideal supplement for every fair participant.

Moreover, the fair is accompanied by prestigious competitions, such as the German and International Makeup Championships, which create additional attention and a special atmosphere. Thus, BEAUTY DUSSELDORF is not just a trade fair but a comprehensive industry experience that brings together key players in the cosmetics industry year after year.

The BEAUTY in Düsseldorf took place from Friday, 28. March to Sunday, 30. March 2025.