Bad Direkt Neu-Ulm

Since its launch in 2016, the BAD DIREKT trade fair has established itself as a specialized and practice-oriented platform for the sanitary, heating, and air-conditioning sector. BAD DIREKT takes place twice a year at changing locations across Germany and Austria. This decentralized concept makes it easier for professionals from different regions to attend, as it eliminates the need for long journeys. The fair is organized by DAS BAD DIREKT GmbH, which, with sound expertise and a deep understanding of the HVAC market, has created a format that combines proximity, relevance, and quality.

Around 30 exhibitors from the fields of sanitary, heating, and air-conditioning technology showcase their products and services to interested trade visitors. In addition to classic bathroom products such as fittings, furniture, shower enclosures, and bathtubs, exhibitors also present items from the sanitary and heating sectors, including pipes or chimney technology. Beyond the traditional exhibition stands, the event also features central demonstrations of new products as well as an informative and entertaining stage program. This makes BAD DIREKT a comprehensive showcase of current developments in the HVAC industry and an excellent opportunity for networking. The fair smoothly transitions into a high-quality after-work event in a relaxed atmosphere. With live music and various catering areas, visitors can deepen the contacts they made during the day.

The event is aimed especially at installers, bathroom planners, architects, HVAC trainees, and real estate professionals, who can discover practical solutions, make new connections, and expand their expertise. Exhibitors from industry, trade, and technology also use the opportunity to present themselves to a qualified professional audience that precisely matches their offering.

Each event is held at carefully selected venues—whether trade fair centers, event halls, or conference hotels. All locations are chosen for their convenient accessibility and pleasant infrastructure. In this way, BAD DIREKT becomes not only a key industry meeting point but also an event format with real added value for all participants.

The Bad Direkt will take place on Wednesday, 24. September 2025 in Neu-Ulm.