Baltic Beauty Riga

Baltic Beauty in Riga is one of the leading trade fairs for the beauty, cosmetics and wellness industries in the Baltic region. It serves as an important meeting point for industry professionals, businesses and beauty enthusiasts from Latvia and abroad. Held annually, usually in November, at the International Exhibition Centre in Riga, the event provides a platform for discovering new products and industry trends, establishing business contacts and developing professional expertise.

Baltic Beauty is organised by BT 1, a Latvian exhibition company specialising in international trade and consumer fairs across various industries. The event combines an extensive product exhibition with a diverse programme of industry-focused events and practical demonstrations. It offers both established companies and emerging cosmetics brands an opportunity to showcase their products and services to a wide audience and develop business relationships within the Baltic market.

The exhibition covers professional cosmetics, facial and body care, aesthetic medicine, haircare, hairdressing supplies, nail care and design, make-up, and spa and wellness services. Exhibits range from anti-ageing products, natural cosmetics and advanced skincare ingredients to laser and cosmetic equipment, professional hair colourants, salon equipment, and manicure and pedicure products. The range also includes colour cosmetics, permanent make-up, eyelash extensions, eyebrow styling products, and massage and wellness solutions. Particular emphasis is placed on innovative treatments, technological advances and sustainable approaches to cosmetics.

A key feature of Baltic Beauty is its varied programme of international competitions, professional conferences, seminars, workshops and live demonstrations. Hairdressers, make-up artists, nail technicians and other beauty professionals demonstrate new techniques, showcase their skills and compete in a range of disciplines. The competitions provide a platform for both emerging talent and experienced specialists to gain international exposure, while expert presentations and masterclasses encourage the exchange of knowledge and practical experience.

Exhibitors include manufacturers and brands specialising in cosmetics, professional skincare, aesthetic medicine, hairdressing, nail care and wellness. Wholesalers, distributors, suppliers of professional equipment and specialist service providers are also represented. The event primarily attracts beauticians, hairdressers, make-up artists, nail technicians, owners and managers of beauty studios, salons and wellness centres, as well as specialist retailers, buyers and industry decision-makers. Members of the public can also explore the latest beauty trends, discover new skincare products and learn about modern cosmetic treatments.

Baltic Beauty brings together product showcases, professional development and international competitions in a comprehensive industry event. It provides an overview of the latest developments in the beauty sector while creating opportunities for professional networking and business development. The venue is the International Exhibition Centre on Ķīpsala Island in Riga, which is connected to the city centre by the Vanšu Bridge. The exhibition centre is easily accessible by public transport, taxi or car, with transport connections also available from Riga International Airport. Baltic Beauty thus offers trade visitors and beauty enthusiasts alike an opportunity to explore the latest innovations and trends in the Latvian capital.

The Baltic Beauty will take place on 3 days from Friday, 06. November to Sunday, 08. November 2026 in Riga.