Beauty Expo Australia Sydney

Beauty Expo Australia is considered the leading industry event for professionals in the fields of beauty, hair, and aesthetic treatments, held annually at the International Convention Centre (ICC) in Sydney. Initiated by RX Australia, one of the world’s most prominent organizers of trade fairs and exhibitions, Beauty Expo Australia represents a successful combination of innovation, expertise, and professional networking.

The expo is structured around the key themes of Business of Beauty, Dermal Health & Wellness, and Art of Aesthetics, offering an experience unique in Australia that brings together business success, scientific excellence, and state-of-the-art treatment methods. A special focus is placed on the global trend of Wellness & K-Beauty, which is showcased in a dedicated area featuring educational sessions and brands specializing in Korean skincare and slow beauty.

More than 200 brands present their latest developments across 39 product categories, spanning skincare and device-based cosmetics, medical aesthetics, and supplements, as well as nail, waxing, and teeth-whitening products, salon furniture, professional attire, and booking software. Particular emphasis is placed on Australian, sustainable brands that highlight the close connection to Sydney and Australia while also underscoring the event’s commitment to sustainability and the local economy.

The expo is complemented by the Australian Beauty & Aesthetics Conference (ABAC), where more than 60 national and international experts provide in-depth insights into current industry topics that can be explored in flexible combinations. Creative talents have the opportunity to showcase their skills live and receive direct feedback from expert juries in competitions such as the Face2Face Make-up Competition and the Lash Championship. On the Live Demo Stage and the Business Couch, visitors also benefit from free demonstrations and personalized advice from industry professionals.

Exhibitors primarily represent the beauty, hair, and medical aesthetics sectors, with the offering further enhanced by providers of sustainable lifestyle products and technology-driven companies in the cosmetics industry. The event’s main audience includes beauticians, salon owners, dermatologists, hairdressers, and key decision-makers in the sector, all seeking innovation, inspiration, and new business contacts.

With a strong focus on the Australian market as well as international exhibitors and visitors, Beauty Expo Australia serves as a highly specialized showcase for the latest trends, cutting-edge technologies, and best practices in the industry. The ICC Sydney impresses as a modern, centrally located venue, easily accessible by public transport or car, and situated close to the vibrant Darling Harbour.

For professionals in the beauty and hair industry, Beauty Expo Australia is the must-attend event each Australian spring, offering a chance to stay up to date, expand networks, and take the next steps for their business and personal passion.

The Beauty Expo Australia will take place on 2 days from Saturday, 16. August to Sunday, 17. August 2025 in Sydney.