BEAUTY Greece Peania

he "Beauty Greece" Fair, hosted in Peania, near Athens, is a trade show dedicated to the world of cosmetics, beauty care, and wellness. This event, organized by the specialized company Beauty Greece Tsirimokou P.C., is held semi-annually and is divided into the "Beauty Greece Summer" and "Beauty Greece Winter" editions. The fair attracts an international audience interested in the latest trends, products, and services in the relevant sectors.

The event takes place at the Mediterranean Exhibition Centre (MEC) in Peania, a picturesque suburb of Athens. The MEC is renowned for its modern facilities and superior infrastructure, which together guarantee an unforgettable exhibition experience for both exhibitors and visitors. This choice of location reflects not only Athens' significance as a central meeting point but also emphasizes the city's deep historical ties with beauty and wellness traditions dating back to ancient Greece.

The "Beauty Greece" Fair covers a broad spectrum of topics. These include cosmetics, makeup products, devices, and equipment for aesthetic treatments, alternative therapies, tattoo art, spa and massage products, as well as related educational institutions. Additionally, it showcases hairdressing products, tools and equipment, hair extensions and accessories, beauty gadgets, and training opportunities. In the field of nail care, the fair encompasses everything from natural and artificial nails to care products, nail decorations, and specialized devices and equipment for nail salons, including associated educational offerings.

One of the main objectives of the fair is to introduce new products and services and to highlight the latest trends in beauty and wellness. Furthermore, exclusive product demonstrations and networking events are integral parts of the fair. These gatherings are crucial for knowledge and experience sharing among professionals and offer opportunities for collaboration and business development.

Overall, "Beauty Greece" in Athens presents a unique blend of historical culture and modern industry. Its significance is enhanced by the city's growing tourist appeal and central location, making it an ideal meeting point for professionals, businesses, and enthusiasts from the beauty industry worldwide.

The BEAUTY Greece takes place half-yearly, and therefore for the 29th time previsibly in November 2025 in Peania.