Beauty & Care Istanbul

Beauty & Care is an annual trade fair dedicated to the beauty and personal care industry in Turkey. It takes place at the centrally located Istanbul Lutfi Kirdar International Convention & Exhibition Center – right in the heart of one of the world’s most vibrant cities. The name Beauty & Care symbolizes the event’s comprehensive scope: modern, professional, and forward-looking solutions for beauty and wellness.

Organized by TG Expo International Fairs Inc., the fair brings together national and international industry professionals to exchange ideas on current trends, cutting-edge technologies, and innovative practices. Key focus areas include medical aesthetics, professional cosmetics, hair care, spa, wellness, and healthy living.

Visitors can explore a wide range of products and services – from advanced equipment for aesthetic dermatological treatments to cosmetics and skincare, as well as solutions for spa therapies, hair styling, and hand and foot care. The offering is further enriched by concepts that promote holistic well-being – a growing trend in Turkey.

The event is tailored specifically to a professional audience. It attracts doctors, dermatologists, clinic and hospital managers, pharmacists, cosmetologists, beauty specialists, and industry experts from both Turkey and abroad. Exhibiting companies use the platform to showcase their innovations and expand into new markets.

A major highlight of Beauty & Care is its extensive supporting program. Expert-led presentations, seminars, and interactive training sessions provide valuable knowledge and foster direct dialogue with leading figures in the industry.

With the Istanbul Lutfi Kirdar Convention & Exhibition Center as its venue, the fair offers a modern and inspiring setting for networking, professional development, and innovation.

Beauty & Care has established itself as a key meeting point for those looking to identify emerging trends, deepen their expertise, and play an active role in shaping the future of the beauty and personal care industry.

The Beauty & Care takes place annually, and therefore for the 6th time previsibly in April 2026 in Istanbul.