BeautyEurasia Istanbul

BeautyEurasia is an annual trade fair for cosmetics, beauty, and hair care that has established itself as a key meeting point for the industry in the Eurasian region. The name “BeautyEurasia” stands not only for the fusion of aesthetics and innovation but also symbolizes the geographical bridge between Europe and Asia—nowhere more tangibly than in Istanbul, the venue for this distinctive event.

The fair takes place at the Istanbul Expo Center (IFM), one of the most modern and largest exhibition venues in Turkey. Thanks to its central location, excellent infrastructure, and proximity to the airport, the venue is easily accessible both nationally and internationally.

Organized by ICA Events, an internationally recognized event organizer, BeautyEurasia offers a specialized platform tailored to the needs of manufacturers, brands, distributors, and professional visitors.

The focus is on current and forward-looking topics such as sustainable production processes, digital sales structures, innovative brand strategies, and the growing importance of hybrid markets and emerging technologies like the metaverse. The fair consistently looks ahead to the next developments in the beauty industry—both for established companies and start-ups alike.

BeautyEurasia showcases a wide range of products and services in the fields of skin and hair care, decorative cosmetics, perfumery, dermocosmetics, salon and hairdressing equipment, nail care, as well as wellness and spa. Exhibitors come from across the cosmetic and personal care industry spectrum—from international market leaders to innovative niche brands.

The fair attracts an international professional audience, including buyers, distributors, wholesalers, beauty professionals, salon owners, and decision-makers from the entire value chain. They use the event to network, build business relationships, and deepen their industry knowledge.

A unique trade fair experience is created through live demonstrations, hands-on workshops in hair and make-up, business development formats, networking sessions with industry influencers, and theme-based competitions recognizing creativity and innovation. These interactive offerings provide real added value—both in content and in commercial potential.

Istanbul is more than just the host city: the metropolis itself is an integral part of BeautyEurasia’s brand identity. With its cultural diversity and economic vibrancy, it offers the perfect setting for a fair focused on progress, international reach, and innovation. As such, BeautyEurasia positions itself not just as a trade show, but as a catalyst for international industry dialogue, opening new perspectives on the future of the beauty sector each year in Istanbul.

On the whole the organisers welcomed on the 3 days of the fair, from 15. June to 17. June 2022, about 341 exhibitors from 27 countries and 17406 visitors from 129 countries on the BeautyEurasia in Istanbul.

A very special event is the 20th anniversary edition of the BeautyEurasia, which takes place on 3 days from Wed., 18.06.2025 to Fri., 20.06.2025 in Istanbul.