BeautyEurasia Istanbul

02. - 04. September 2026 | International trade fair for cosmetics, beauty and hair care

BeautyEurasia is an annual trade fair for cosmetics, beauty, and hair care that has established itself as a key meeting point for the industry in the Eurasian region. The name “BeautyEurasia” stands not only for the fusion of aesthetics and innovation but also symbolizes the geographical bridge between Europe and Asia—nowhere more tangibly than in Istanbul, the venue for this distinctive event.

The fair takes place at the Istanbul Expo Center (IFM), one of the most modern and largest exhibition venues in Turkey. Thanks to its central location, excellent infrastructure, and proximity to the airport, the venue is easily accessible both nationally and internationally.

Organized by ICA Events, an internationally recognized event organizer, BeautyEurasia offers a specialized platform tailored to the needs of manufacturers, brands, distributors, and professional visitors.

The focus is on current and forward-looking topics such as sustainable production processes, digital sales structures, innovative brand strategies, and the growing importance of hybrid markets and emerging technologies like the metaverse. The fair consistently looks ahead to the next developments in the beauty industry—both for established companies and start-ups alike.

BeautyEurasia showcases a wide range of products and services in the fields of skin and hair care, decorative cosmetics, perfumery, dermocosmetics, salon and hairdressing equipment, nail care, as well as wellness and spa. Exhibitors come from across the cosmetic and personal care industry spectrum—from international market leaders to innovative niche brands.

The fair attracts an international professional audience, including buyers, distributors, wholesalers, beauty professionals, salon owners, and decision-makers from the entire value chain. They use the event to network, build business relationships, and deepen their industry knowledge.

A unique trade fair experience is created through live demonstrations, hands-on workshops in hair and make-up, business development formats, networking sessions with industry influencers, and theme-based competitions recognizing creativity and innovation. These interactive offerings provide real added value—both in content and in commercial potential.

Istanbul is more than just the host city: the metropolis itself is an integral part of BeautyEurasia’s brand identity. With its cultural diversity and economic vibrancy, it offers the perfect setting for a fair focused on progress, international reach, and innovation. As such, BeautyEurasia positions itself not just as a trade show, but as a catalyst for international industry dialogue, opening new perspectives on the future of the beauty sector each year in Istanbul.

The BeautyEurasia will take place on 3 days from Wednesday, 02. September to Friday, 04. September 2026 in Istanbul.

In 416 days
Date:
02.09.2026 - 04.09.2026*
Wednesday - Friday, 3 days
Trade Show Contact
Display e-mail address
beautyeurasia.com

Audience:
professional visitors only

Cycle:
annually

Local time:
09:59 h (UTC +03:00)

Fair location:

Istanbul Expo Center,
Yeşilköy Mahallesi, Atatürk Cd. 5/5, 34149 Istanbul, İstanbul, Turkey

Hotels

for trade fair date in Istanbul


Fair organizer
ICA Events
125 Kensington Church Street
W8 7LP London, United Kingdom of Great Britain and Northern Ireland
Display e-mail address
ica.events
Past editions:
  • 18. - 20. June 2025
  • 12. - 14. June 2024
  • 15. - 17. June 2023
  • 15. - 17. June 2022
    • 341 exhibitors from 27 countries
    • 17406 visitors
  • 16. - 18. June 2021
  • 20. - 22. June 2019
    • 374 exhibitors from 36 countries
    • 12000 visitors
  • 12. - 14. April 2018
    • 286 exhibitors from 25 countries
    • 10090 visitors
  • 27. - 29. April 2017
    • 258 exhibitors from 33 countries
    • 7471 visitors
  • 21. - 23. April 2016
    • 420 exhibitors from 36 countries
    • 9237 visitors
  • 30 Apr. - 02 May. 2015
  • 12. - 14. June 2014
    • 550 exhibitors from 44 countries
    • 9383 visitors

Fair location:

Istanbul Expo Center,
Yeşilköy Mahallesi, Atatürk Cd. 5/5, 34149 Istanbul, İstanbul, Turkey

Hotels

for trade fair date in Istanbul


Product groups: baby cosmetics, beauty devices, cosmetics, deodorants, hair care products, hair salon equipment, hygiene products, nail care, natural cosmetics, packaging solutions, perfumes, private label production, salon furnishings, skin care products, …

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.

Messemeldungen zur BeautyEurasia

12.08.2014 15:55:58

World’s leading beauty and cosmetics fair, BeautyEurasia 2014 organized for the first time under “ITE Beauty Events” umbrella ended more succesfully than ever. The exhibition took place with record attendance from 12th to 14th of June at Istanbul Expo Center - IFM in Istanbul. Hundreds of exhibitors from all around the World met at the most important B2B …

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FAQ

Where does the BeautyEurasia taking place?
The BeautyEurasia fair takes place in Istanbul, at the Istanbul Expo Center.

When is the BeautyEurasia taking place?
Visit the BeautyEurasia from 02. - 04. September 2026.

How often does the BeautyEurasia take place?
The BeautyEurasia takes place annually.

What kind of fair is the BeautyEurasia?
The BeautyEurasia is an exhibition for Beauty, Cosmetics and Hairdressers.