Beautyworld Japan Nagoya

Beautyworld Japan Nagoya was launched in 2023 as a specialized trade fair dedicated to the beauty and wellness industry. It takes place annually at the modern Portmesse Nagoya in the Minato-ku district, located directly on the shores of Ise Bay in Nagoya—Japan’s fourth-largest city.

The event is organized by Messe Frankfurt Japan Ltd., a subsidiary of the internationally renowned Messe Frankfurt Group, known worldwide for its successful B2B platforms. It is supported by Mesago Messe Frankfurt Corp., which oversees other Beautyworld editions in regions such as the Middle East, Saudi Arabia, Central Asia, and Europe, thereby contributing to a global network of professional beauty trade fairs.

What sets this fair apart is its clear focus on the Japanese market, while also serving as a strategic entry point for international brands aiming to reach Japan’s quality-conscious and aesthetically driven consumer base. The event brings together companies and trade visitors from a variety of sectors—including cosmetics, hair care, nail design, body care, spa and wellness services, as well as the rapidly growing segment of inner beauty and nutritional supplements.

At its core, the fair showcases innovative products and services: from cutting-edge beauty technologies like radiofrequency and ultrasound devices to vegan cosmetics, sustainable packaging solutions, professional salon equipment, and holistic nutrition concepts. An extensive supporting program featuring seminars, live demonstrations, and expert lectures enhances the overall trade fair experience.

A strong emphasis is placed on hands-on knowledge transfer. On the demonstration stages, current techniques in skin care, nail design, hair styling, and even acupuncture are presented in a vivid and interactive manner. Premium seminars led by industry experts offer deep insights into the latest trends and practical applications. In addition, formats hosted by professional associations like AJESTHE provide in-depth knowledge on topics such as salon management and market development.

The exhibitor lineup spans a wide spectrum—from international cosmetics brands and device manufacturers to providers in the spa, wellness, and medical-aesthetic sectors. The fair is primarily geared toward trade visitors such as salon owners, spa managers, retailers, buyers, cosmetologists, and product developers seeking new technologies, active ingredients, and concept-driven solutions.

As part of the global Beautyworld trade show series, the Nagoya edition exemplifies Japan’s high standards in aesthetics, quality, and innovation. It enhances the international visibility of Japanese brands and fosters both economic and cultural exchange on a global scale.

Portmesse Nagoya, the venue, offers a modern infrastructure, excellent access to public transportation, and an inspiring waterfront location. It is easily reachable from Nagoya Station via the Aonami Line—an advantage for both domestic and international attendees.

With its focus on quality, innovation, and collaborative exchange, Beautyworld Japan Nagoya is more than just a trade fair—it is a forward-looking forum where beauty, technology, and culture come together in a truly distinctive way.

The third edition of the Beautyworld Japan takes place on 3 days from Mon., 14.07.2025 to Wed., 16.07.2025 in Nagoya.