Beautyworld Middle East Dubai

Beautyworld Middle East in Dubai is the leading trade fair for the cosmetics, wellness, and beauty industry in the Middle East. Since its inception in 1996, it has established itself as a key platform for international manufacturers, professionals, and industry insiders. Organized by Messe Frankfurt Middle East GmbH, the event is held annually at the Dubai World Trade Centre—one of the largest exhibition and convention centers in the region, perfectly designed to meet the needs of international events.

Beautyworld Middle East originated from Gulf Beauty, which was acquired by Messe Frankfurt in 2002 and rebranded under a new concept. Since then, it has been part of a successful exhibition series, including events in Frankfurt and Japan. With its international focus, the fair significantly contributes to the promotion and growth of the beauty and wellness industry in the Middle East.

The event showcases a wide range of products and services, including cosmetics, perfumes, wellness and spa facilities, hair care, nail art, skincare products, and specialized equipment for salons and spas. The fair also emphasizes the latest innovations and technological trends driving the industry forward. It is designed for professionals such as salon owners, retailers, physiotherapists, and newcomers who wish to stay informed about the latest developments.

One of the standout features of Beautyworld Middle East is its strong international orientation. Companies from around the world use the fair to showcase their products to a discerning professional audience and forge new business connections. The event not only offers a comprehensive overview of the current market but also serves as a central hub for exchanging trends, innovations, and best practices within the industry.

Visitors can look forward to numerous live demonstrations, product presentations, and workshops, providing deep insights into the latest products and technologies. Highlights of the fair include specialized areas such as the Fragrance Station and the BeautyTech sector, where the intersection of technology and beauty is showcased.

In summary, Beautyworld Middle East is an essential event for professionals in the beauty and wellness industry. It stands out for its international importance, the wide range of innovative products and services on display, and its role as a major networking platform for the industry.

The Beautyworld Middle East will take place on 3 days from Monday, 27. October to Wednesday, 29. October 2025 in Dubai.