Bellavita Rho

Bellavita Milano is an international trade fair dedicated to showcasing and promoting Italian food and beverages. It takes place annually at Fiera Milano (Rho) in Rho, a prominent and accessible venue that serves as a hub for international trade and cultural events.

The fair is organized by Bellavita Expo Ltd. and is part of an extensive series of Bellavita events held worldwide in cities such as Parma, London, Amsterdam, Chicago, Toronto, Bangkok, Riga, and Warsaw, highlighting its global reach and international character. Bellavita Milano aims to connect Italian food producers and exporters with an international audience of professionals from the culinary, retail, and wholesale sectors.

The fair offers a variety of main themes and covers a wide range of product categories, including wines and spirits, cheeses and dairy products, meats and sausages, fish and seafood, fruits and vegetables, confections, as well as gourmet and convenience foods. Additionally, specialized segments such as organic, vegan, and "free-from" products, along with dressings, sauces, and spreads, are showcased.

The fair holds significant cultural and economic importance for the Milan region, known for its cultural diversity and interest in international culinary trends. This makes it an ideal location for such an event.

One of the highlights of Bellavita Milano is the numerous competitions, tastings, and award ceremonies where companies can present their products and win accolades. These events attract more exhibitors and visitors each year and enhance the prestige of the fair.

Exhibitors come from various sectors of the Italian food industry, while the main visitors are professionals from gastronomy, retail, and wholesale, who are always on the lookout for new products and trends.

In summary, Bellavita Milano is more than just a fair. It serves as a central platform for the Italian food and beverage industry and offers a unique opportunity to experience the diversity and quality of Italian products in a dynamic and international setting.

The Bellavita will take place on 4 days from Monday, 11. May to Thursday, 14. May 2026 in Rho.