China International Beauty Expo (CIBE) Guangzhou

Founded in 1989, the China International Beauty Expo (CIBE) is regarded as one of the most prestigious trade fairs for the beauty and cosmetics industry in China and beyond. Within the industry, the abbreviation “CIBE” has long been synonymous with innovation, diversity, and international exchange in the beauty sector. Each spring and autumn, CIBE brings together professionals from around the world in the heart of Guangzhou at the state-of-the-art Canton Fair Complex, also known as the China Import and Export Fair Complex. The event is organized by the experienced Guangzhou Jiamei Exhibition Co., Ltd., which has set benchmarks for trade shows in Asia for decades.

CIBE’s unique strength lies in the breadth and depth of its themes. The expo showcases professional solutions for salons and spas, innovative health and body care concepts, the latest daily care products, and cutting-edge aesthetic medical technologies. It highlights trends in hair and nail care, semi-permanent make-up, and advanced facial masks and skincare, while also presenting technological innovations and services that cover the medical-aesthetic sector.

The expo represents the entire value chain of the industry, ranging from manufacturing and packaging solutions to digital commerce platforms and investor opportunities. Companies and brands benefit from the chance to establish international connections, stay up to date with industry developments, and explore new sales channels.

CIBE’s audience is as diverse as its offerings: distributors, salon owners, scientists, dermatologists, startups, investors, and influencers all attend to learn about products, services, technology trends, and to explore new business opportunities. The program is further enriched by expert forums and panel discussions with leading industry figures, adding even more relevance to the event.

As part of a series of sister events in major cities such as Shanghai, Shenzhen, and Beijing, CIBE highlights China’s leading role as a global hub for the beauty industry. Guangzhou itself stands out with its excellent infrastructure and optimal accessibility, making it one of Asia’s most important destinations for trade fairs and exhibitions.

Thus, CIBE is much more than a trade fair – it is the central meeting point for all those who want to actively shape the future of the beauty industry.

The China International Beauty Expo (CIBE) in Guangzhou took place from Thursday, 04. September to Saturday, 06. September 2025.