China Sport Show Chengdu

The China Sport Show is the largest and most prestigious trade fair for sporting goods in the Asia-Pacific region and is recognized as an internationally significant industry event held annually. Since its inception in 1993, it has developed into a key meeting point for trade visitors, industry experts, and decision-makers under the leadership of the China Sporting Goods Federation, the leading authority in China’s sporting goods industry. Exclusively open to professionals, the show provides a specialized platform for trade, innovation, and networking. By rotating its location each year across different Chinese cities, the event strategically engages various regional markets and strengthens its nationwide presence.

The China Sport Show presents an impressive range of products and services spanning all segments of the sporting goods industry—from traditional sports equipment and modern fitness machines to outdoor and camping gear, sportswear, footwear, digital solutions, and industry-specific services. Themed exhibition zones focus on specific industry sectors: the Fitness Zone showcases the latest in home and professional gym equipment, while the Sports Venue and Construction Zone features innovative solutions for the design and outfitting of sports facilities—including smart parks, artificial turf, swimming pool technologies, and high-quality wooden sports flooring. The Sports Consumption and Services Zone highlights trends in sports electronics, outdoor apparel, and event management, and the Government & Sports Organization Zone serves as a platform for policy exchange and strategic cooperation in the sports sector.

More than just a marketplace, the China Sport Show is a hub for exchange and inspiration. Daily fashion shows set trends in sportswear and demonstrate the innovative strength of Chinese brands. Free seminars and lectures by leading experts provide deep insights into current industry developments and challenges. Topics such as the use of artificial intelligence in sports, the promotion of youth sports, and new offerings tailored to an aging society—the so-called "Silver Economy"—make the event a forward-looking and highly relevant industry forum.

With its combination of professional depth, market diversity, and international focus, the China Sport Show is an essential event for anyone involved in or interested in the dynamic evolution of the sporting goods industry.

The China Sport Show takes place annually, and therefore for the 43rd time previsibly in May 2026 in Chengdu.