ConferenceArena Zurich

The ConferenceArena is Switzerland’s leading trade fair and networking platform for the MICE industry – an acronym for Meetings, Incentives, Conferences and Exhibitions/Events. Once a year, the StageOne Event & Convention Hall in Zurich transforms into the vibrant hub of the business events scene, as professionals from across Switzerland and beyond gather for this flagship event. Organised by ConferenceArena LLC, the event positions itself as a catalyst for innovation, quality, and knowledge exchange within the events industry.

The show is specifically designed for decision-makers and hands-on professionals – including event and marketing specialists, executive assistants, office managers, travel planners, agencies, as well as suppliers from the hotel and event services sector. Anyone involved in planning, organising or shaping business events will find tailored content and valuable industry contacts here.

What sets ConferenceArena apart is its comprehensive industry focus: as the only event of its kind in Switzerland, it brings together every facet of the MICE sector under one roof. At the same time, it offers an experience-led format. The open-plan City Boulevard presents visitors with a tightly curated selection of exhibitors – from cutting-edge event technology and inspiring venues to modern seminar hotels, bespoke catering services, destination marketing, and digital tools. Everything required for successful meetings, incentive travel and conferences is showcased – up close, in person, and face to face.

The agenda centres around timely, forward-looking themes such as sustainable event planning, emerging technologies, best practices from the business events sector, and strategies for enhancing the guest experience and delivering effective hybrid formats. High-calibre keynote speakers, hands-on workshops and innovation showcases provide fresh insights and position the ConferenceArena as a premier platform for professional development.

In addition to knowledge and inspiration, the event offers targeted networking opportunities. Dedicated networking zones foster direct dialogue – whether between event planners and service providers or between clients and agencies.

Its central location in Zurich’s urban district of Oerlikon ensures easy access by train, tram or car, making for a seamless and comfortable visitor experience.

Whether you're looking to forge new business relationships, upskill, or simply gather inspiration for your next event, ConferenceArena offers the perfect stage – right in the heart of Switzerland’s event culture.

The ConferenceArena will take place on Thursday, 12. March 2026 in Zurich.