DEMA Show Orlando

The DEMA Show in Orlando is the leading trade fair for the diving, watersports, and adventure travel industries. Since its inception in 1986, it has brought together industry professionals from around the globe every two years at the Orange County Convention Center in Orlando, Florida. Organized by the Diving Equipment and Marketing Association (DEMA) in partnership with National Trade Productions Events, the show offers a high-level platform for innovation, collaboration, and business development.

Tailored specifically to the needs of the diving and watersports sector, the DEMA Show stands out for its thematic depth and industry focus. The latest advancements in equipment technology are showcased alongside cutting-edge accessory solutions. The specially curated “New Product Showcase” highlights groundbreaking innovations and emerging trends—an essential destination for professionals seeking fresh ideas and future opportunities.

More than just a product exhibition, the DEMA Show serves as a vital knowledge hub. A comprehensive program of seminars, expert presentations, workshops, and technical training sessions provides hands-on education in areas such as dive medicine, business management, marketing strategies, and environmental responsibility.

In addition to knowledge sharing, the show functions as a central industry networking event. Key decision-makers from across the sector come together—ranging from manufacturers, distributors, and dive centers to resort operators, liveaboard providers, software developers, and travel companies. The show not only facilitates business connections but also plays a strategic role in promoting dive destinations to the global market. Attendees include dive instructors, shop owners, tourism professionals, sales experts, media representatives, and leaders from related industries.

Orlando proves to be a strategically ideal host city. Known for its excellent tourism infrastructure, it offers outstanding international and local connectivity. The Orange County Convention Center, one of the largest and most modern venues in North America, provides optimal conditions for an event of this scale.

For anyone involved in the diving, watersports, or adventure tourism industries, the DEMA Show is of exceptional relevance—not just as a source of inspiration, but as a powerful driver of business success. Those who choose not to attend risk missing out on valuable industry insights, vital connections, and what may well be the most important trade event of the year.

The DEMA Show will take place on 4 days from Tuesday, 11. November to Friday, 14. November 2025 in Orlando.