DesignSalon Salzburg

The DesignSalon is the newly repositioned B2B trade format at Messezentrum Salzburg. The event previously known as creativ salzburg has undergone a comprehensive relaunch. It brings together the core strengths of a consumer goods trade fair—ordering, inspiration and networking—within carefully curated lifestyle areas. A new section, Table Settings, adds a further standout feature for trade visitors. Talks and well-designed networking spaces create a contemporary, experience-driven fair format for retailers, buyers and industry professionals.

In an increasingly digital world, the DesignSalon offers what online platforms cannot: proximity, trust and personal interaction. Selected products, creative craftsmanship and innovative concepts can be seen, touched and experienced—both in the exhibition halls and through direct exchange with the people behind them. The fair encourages networking, inspiration and market orientation, demonstrating why trade fairs are more important than ever today.

The exhibition presents a wide-ranging portfolio of products and services that goes well beyond the traditional giftware offer. Floristry, porcelain, home textiles, gourmet gifts, home and garden accessories, and innovative lifestyle products come together to form an inspiring marketplace for new launches and fresh ideas. The DesignSalon is regarded as a reliable trend barometer, as it is here that the key seasonal trends are first introduced to a broad professional audience.

Exhibitors primarily come from the fields of home décor, giftware, arts and crafts, design and lifestyle. The trade audience consists of retailers, buyers, interior designers and other industry professionals who are specifically seeking inspiration, new ideas and valuable business contacts.

The city of Salzburg lends the fair a distinctive character with its cultural heritage and picturesque setting. The modern exhibition centre is easily accessible by train, car and public transport, and provides the ideal infrastructure for a successful and stimulating trade fair visit. Anyone looking to refresh their product range, expertise and network will find the DesignSalon in Salzburg the ideal annual meeting place.

The DesignSalon will take place on 3 days from Friday, 25. September to Sunday, 27. September 2026 in Salzburg.