Detroit Boat Show Novi

The Detroit Boat Show, a renowned boat show, takes place at the Suburban Collection Showplace in Novi. This annual event is organized by the Michigan Boating Industries Association and is widely recognized for its importance in the boating and water sports industry. Over the past 60 years, the show has established itself as one of the country's leading boat shows and ranks among the top five in the U.S. in terms of sales and attendance.

The show focuses on a wide range of water sports-related products and services. Boats of all shapes and sizes are offered, as well as special offers for anglers, wakeboarders, and water skiers, as well as cruising options. Boat repair, navigation electronics, and safety equipment are also presented. Exhibitors represent a variety of industries, including boat and equipment manufacturers, water sports service providers, and nautical supply retailers.

A distinctive feature of the Detroit Boat Show is its close connection to the boating industry. It reflects the maritime tradition and the importance of water sports in the region. The show's visitors are primarily comprised of boating industry professionals, water sports enthusiasts, and general consumers interested in the marine lifestyle.

The show also offers numerous highlights and interactive experiences. These include encounters with well-known personalities, the opportunity to receive free T-shirts, paddle painting workshops, boater safety education classes, and career days with information on training and career opportunities. Vendor booths selling nautical merchandise such as clothing, decor, sunglasses, and much more complement the offerings.

The Detroit Boat Show is therefore not only an event for boating enthusiasts and professionals, but also a cultural event that immerses visitors in the world of water sports and the marine lifestyle.

The Detroit Boat Show will take place on 4 days from Thursday, 12. February to Sunday, 15. February 2026 in Novi.