Dreamhack Dallas

DreamHack Dallas is a renowned digital entertainment festival held annually at the Kay Bailey Hutchison Convention Center in the heart of Dallas, Texas. As part of the international DreamHack series—originally founded as a Swedish LAN party in Malung—it has grown into a global symbol of gaming culture, technological innovation, and digital creativity. Organized by ESL Gaming GmbH, a leading provider of esports and digital events, the festival brings together professional tournaments, cutting-edge technology, and a vibrant community under one roof.

At its core, DreamHack Dallas celebrates gaming, technology, design, communication, and digital art. Across the expansive exhibition grounds, more than 125 exhibitors showcase the latest developments in hardware and software, game development, entertainment, and the digital creative scene. The offerings span everything from indie game studios and advanced gaming peripherals to immersive VR experiences and tabletop worlds.

A major highlight of the event is its focus on international esports competitions. Professional teams compete in tournaments such as IEM Dallas (Counter-Strike 2), the Call of Duty League, and the ESL Impact series for female teams. The program is further enriched by formats like the GeoGuessr Americas Major, along with chess and StarCraft II tournaments hosted as part of the Esports World Cup. The BYOC (“Bring Your Own Computer”) LAN party is one of the largest of its kind worldwide, providing players with a unique space for connection and competition.

Beyond gaming, DreamHack Dallas is a cultural event featuring cosplay contests, a Creator Hub with meet-and-greet sessions, live music acts, interactive community activities, and original show formats such as the live-action roleplay "Dungeons & Drag Queens." The Artist Alley offers a platform for artists from around the world to showcase their work—from digital illustrations to handcrafted merchandise.

The festival embodies the diversity and innovative spirit of digital culture. It brings together professionals from technology, game development, education, and content creation. Its audience is equally diverse and international—ranging from gaming enthusiasts and esports pros to students, families, creatives, and industry representatives.

The choice of the Kay Bailey Hutchison Convention Center reflects DreamHack’s commitment to high technological standards. Its central location, along with convenient access to Dallas Love Field and DFW International Airport, ensures easy travel for attendees. With modern infrastructure and expansive exhibition space, the venue provides ideal conditions for an event of this scale.

DreamHack Dallas is more than just a convention—it is a dynamic hub of digital culture. As a platform for innovation, creativity, and community, it sets new standards in the world of digital entertainment.

The Dreamhack in Dallas took place from Friday, 23. May to Sunday, 25. May 2025.