Etho Belgrade

The Ethno Food & Drink Fair is an annual event first held in 2006. It takes place at the Belgrade Fair in Belgrade, Serbia, and is renowned for showcasing and promoting ethnic foods and beverages. The name of the fair reflects its focus on traditional, ethnic products.

The fair is organized by Beogradski sajam, a prominent exhibition company. It annually provides a platform for manufacturers and suppliers of foods and beverages made using traditional recipes. Moreover, the main themes of the fair cover a wide range of products and services, including special equipment and packaging for these items.

The Ethno Food & Drink Fair holds special significance for Belgrade and Serbia as it highlights traditional products while offering insights into the culinary culture and heritage of the region. It plays a key role in branding and marketing local products and contributes to the promotion of tourism.

One of the highlights of the fair is the "Ethno Food & Drinks – Brand of Serbia" award. This accolade is presented by a panel of expert judges who evaluate the quality of the exhibited goods. Additionally, the Food & Drink Fair fosters knowledge exchange and the further education of participants. In the showcase area of the event, whether in the Ethno Court or at the exhibitors' stands, region-specific and sometimes forgotten dishes are presented and tasted, helping to acquaint visitors with the flavors and customs of various eras and regions.

Exhibitors come from various sectors, including food production, gastronomy, and equipment manufacturing. The main visitors include shops, restaurants, hotels, large retail chains, and individuals interested in traditional products.

The Belgrade Fair is a centrally located and easily accessible venue in Belgrade, offering an ideal platform for the presentation and promotion of traditional products and services.

The Etho takes place annually, and therefore for the 19th time previsibly in December 2025 in Belgrade.