FOR BEAUTY Prague

The FOR BEAUTY in Prague is a semi-annual trade fair typically held in March and October. It was established through the merger of two traditional, previously competing fairs, INTERBEAUTY PRAGUE and WORLD OF BEAUTY & SPA.

The event takes place at the PVA EXPO PRAHA in Prague, a modern and expansive exhibition grounds. With the merger, the fair was given a unified name to present a consistent image in the beauty industry.

FOR BEAUTY covers a wide range of industry topics, with a focus on areas such as cosmetics, hairdressing, nail design and modeling, manicures, pedicures, and hair care. Additionally, equipment for salons and spa centers as well as skin and body equipment are showcased. Special attention is given to current trends in the cosmetic industry, particularly in areas like anti-aging, dermatocosmetics, body modeling, and wellness. Furthermore, the aspect of a healthy lifestyle is emphasized.

The fair serves not only as an excellent platform for professionals to learn about the latest developments and innovations but is also open to the general public interested in beauty and wellness. It offers exhibiting companies the opportunity to present their products and services to a professional audience and gives visitors the chance to thoroughly inform themselves about current trends and products.

In summary, FOR BEAUTY in Prague is the central hub for everyone active in the beauty industry or simply interested in the latest trends and developments in beauty and wellness.

The FOR BEAUTY in Prague took place from Friday, 11. April to Saturday, 12. April 2025.