Fitur Madrid

Fitur, also known as the "International Tourism Trade Fair", is one of the world's leading tourism fairs and takes place annually in January at the Ifema Exhibition Centre in Madrid. Since its inception in 1981, Fitur has evolved into a significant event in the tourism industry and is considered the most important fair on the Iberian Peninsula.

Fitur serves as a platform for decision-makers in the tourism industry, such as travel agencies and tourism associations, to develop new strategies in response to changes in consumer demand.

The fair offers a wide range of themes and products, from traditional tourism to the latest technologies in the tourism sector. Through workshops, lectures, and interactive experiences, Fitur provides participants with valuable insights and enables them to stay informed about current trends and developments in the tourism industry.

In the national pavilions of Fitur, the unique features of various regions are showcased, with a special focus on the Latin American market. This makes the fair an important gateway for business relationships in this region.

Beyond business, Fitur is also a stage for awards and recognitions, such as the "Best Stand Awards," which honor the most creative and innovative exhibition stands. Each year, a partner country is highlighted, which gets a special opportunity to present its culture and tourist offerings.

The venue, Feria de Madrid, is ideally located near the international airport and well-connected to public transport. This location offers great flexibility and capacity for the numerous exhibitors and visitors who come to Fitur each year.

Overall, Fitur is an indispensable event for professionals in the tourism industry and a significant meeting point for exchanging ideas, fostering business relationships, and developing strategies that advance the tourism business worldwide.

The Fitur will take place on 5 days from Wednesday, 21. January to Sunday, 25. January 2026 in Madrid.