Hi Japan Tokyo

The Hi Japan in Tokyo is an annual exhibition held every October, dedicated to showcasing innovative technologies and solutions in the realms of flavor, texture, and color of food products. Organized by Informa Markets Japan Co Ltd, it stands as a flagship event and has established itself as the leading exhibition in Japan, focusing on the perpetual pursuit of culinary excellence in the food industry..

Hi Japan brings together an impressive array of vendors, presenting both traditional and futuristic ingredients and technologies aimed at enhancing the flavor and texture of foods. From savory to sweet flavor profiles, extending to methods of flavor preservation, the expo serves as a true melting pot of culinary innovations.

Central to the expo are themes such as food additives, which include seasonings, sweeteners, gelling agents, natural pigments, and much more. Natural ingredients ranging from fruits and vegetables to grains, beans, herbs, spices, and fermented goods are showcased. Moreover, assessment technologies are introduced, including devices like flavor and odor sensors, aroma analyzers, and texture measurement tools, along with advanced manufacturing methods such as vacuum distillation, freeze-drying, and high-pressure processing.

In addition to exhibitor presentations, where new products and research findings are unveiled, Hi Japan hosts special conferences featuring eminent speakers. Here, the latest advancements in ingredient technology, marketing trends, and progress in food safety and quality control are discussed.

Hi Japan is hosted at the prestigious Tokyo Big Sight, an imposing exhibition and conference center located in the heart of Tokyo. The venue offers state-of-the-art infrastructure and is home to some of Japan's most significant trade fairs and events.

Over recent years, the significance of Hi Japan has been on a continuous rise. With every iteration, it attracts a growing number of attendees, including development professionals, food service providers, and traders from both domestic and international circles. Hi Japan not only represents the future of food technology and innovation in Japan but also sets standards for the global food industry. It's a must-attend for anyone passionate about culinary innovations and future trends in the food and beverage sector.

The Hi Japan will take place on 3 days from Wednesday, 23. October to Friday, 25. October 2024 in Tokyo.