Franchise & License Expo Indonesia (FLEI) Jakarta

The Franchise & License Expo Indonesia (FLEI) is the leading trade fair for franchising, licensing, and business opportunities in Indonesia—and far more than a traditional industry exhibition. Since its establishment as an annual event in Jakarta, the country's vibrant capital, FLEI has become a central hub for entrepreneurs, investors, and brand developers aiming to enter or expand within the Southeast Asian market. Organized by Reed Panorama Exhibitions, a company with extensive international experience in staging trade shows and conferences, the event takes place at the Jakarta Convention Center (JCC), one of Indonesia’s most modern and best-equipped exhibition and conference venues, located in the heart of the city.

FLEI welcomes both industry professionals and the general public, attracting several thousand visitors each year from across Indonesia and abroad. The expo showcases both established and emerging business models from diverse sectors including food and beverage, retail, education, fashion, beauty, healthcare, and lifestyle services. It highlights the wide range of opportunities franchise and licensing systems offer—not only for startups entering the market with proven concepts but also for established businesses looking to leverage intellectual property for brand expansion.

A defining characteristic of FLEI is its practical, content-driven approach. In addition to presenting new products, brands, and services, it delivers up-to-date insights on key topics such as business formation, financing, leasing, legal frameworks, and digital marketing strategies. Expert talks, workshops, business-matching programs, and networking events provide a dynamic platform for building industry knowledge, initiating partnerships, and connecting with potential business collaborators. The expo also places a strong focus on forward-looking issues such as sustainability and social responsibility, which are gaining increasing relevance across the sector.

More than just a showcase for new brands and market trends, the Franchise & License Expo Indonesia serves as a catalyst for entrepreneurial growth and offers an outstanding opportunity to engage directly with key decision-makers in the industry. For anyone looking to understand or shape the Indonesian market, FLEI is an essential destination.

The Franchise & License Expo Indonesia (FLEI) takes place annually, and therefore for the twenty-fifth time previsibly in May 2026 in Jakarta.