Franchising Expo Melbourne

The Franchising Expo is Australia’s leading trade fair for franchising, licensing, and innovative business concepts, serving as a central event for the industry. As a key meeting point for those interested in entrepreneurship, franchise models, and start-ups, the Franchising Expo offers a comprehensive overview of proven business models. Visitors have the opportunity to develop their entrepreneurial potential through direct interaction with industry experts and experienced franchisors.

The name "Franchising Expo" stands for an active network and high-quality, practice-oriented professional development. The event takes place at the Melbourne Convention and Exhibition Centre (MCEC), a modern and centrally located venue on the Yarra River in the heart of Melbourne. With its excellent transport connections, the Expo is attractive to both regional and international guests. Held annually, the Franchising Expo attracts industry professionals from across the country.

The Expo is organised by the renowned Specialised Events Pty Ltd., which brings many years of experience in managing industry events throughout Australia. The Franchising Expo is part of a nationwide exhibition series, with additional events in Sydney, Perth, and Brisbane. This ensures that entrepreneurs throughout Australia have easy access to the diverse opportunities offered by this platform.

Content-wise, the Franchising Expo distinguishes itself through its clear focus on practical topics relating to business formation and growth. These include personal suitability assessments, advice on financing and investment, legal frameworks for franchising and small business in Australia, as well as government support programs. These topics are presented by recognised experts in seminars, presentations, and one-on-one consultations. Visitors benefit from exclusive insights, proven success stories, and practical guidance for scaling their own franchise businesses.

The range of offerings extends from classic franchise systems in hospitality, retail, and services to specialised providers in financing, law, marketing, technology, and business consulting. In this way, the Franchising Expo appeals to established franchise companies as well as start-ups and interested parties from various sectors. The main target groups include prospective franchisees, entrepreneurs, investors, and professionals from the fields of law, finance, and consulting. All share the goal of discovering sustainable business concepts and forging new partnerships.

A particular highlight of the Expo is the series of interactive presentations, workshops, and discussion panels, where best practices and current trends are shared.

Thanks to its close ties with the Australian start-up scene and its broad regional presence, the Franchising Expo is regarded as an important driver of entrepreneurship and economic growth in Australia. The MCEC impresses with its waterfront location, modern infrastructure, and excellent access to public transport and the airport, ensuring an inspiring and convenient exhibition experience right in the heart of Melbourne.

The Franchising Expo in Melbourne took place from Saturday, 30. August to Sunday, 31. August 2025.