GITF Guangzhou International Travel Fair Guangzhou

The Guangzhou International Travel Fair (GITF) is one of Asia’s most prominent and well-established tourism exhibitions. Since its inception in 1993, it has been held annually at the prestigious China Import and Export Fair Complex—also known as the Canton Fair Complex—in Guangzhou. The fair offers both industry professionals and the general public a diverse platform to explore current developments, trends, and innovations in the travel and tourism sector.

Organized by Hannover Milano Fairs China Ltd., an internationally experienced trade fair organizer, the event benefits from deep industry knowledge, ensuring a high-quality exhibitor portfolio and professional execution. Over the past three decades, GITF has become a trusted meeting point for industry leaders, decision-makers, and travel enthusiasts from around the world.

The fair places a strong emphasis on forward-looking trends in tourism. Key focus areas include China’s outbound travel market, the digitalization of cultural tourism experiences, new concepts in the museum sector, and innovative approaches to managing cultural assets. The MICE segment (Meetings, Incentives, Conferences, and Exhibitions) and inbound tourism—international travel to China—are also major themes. Notably, GITF is committed to preserving cultural relics and promoting sustainable tourism models that balance heritage conservation with economic growth.

In addition to traditional tourism offerings such as tour operators, airlines, cruises, and the hospitality industry, the fair provides a wealth of inspiration. Visitors can explore a wide array of presentations on breathtaking travel destinations, luxurious accommodations, and stunning natural landscapes. Expert talks, workshops, and country presentations offer valuable insights into key industry trends.

With its combination of thematic depth, global orientation, and regional significance, the Guangzhou International Travel Fair serves as a vital platform for forging new business relationships, strengthening existing partnerships, and strategically positioning companies and destinations in the dynamic Asian tourism market.

The GITF Guangzhou International Travel Fair in Guangzhou took place from Thursday, 15. May to Saturday, 17. May 2025.