HANSE SPIRIT Hamburg

The HANSE SPIRIT is an annual spirits fair that has been held in Hamburg, a city known as the 'Gateway to the World,' since its inception in 2011. This consumer trade show, typically taking place towards the end of January, has become a significant meeting point for spirits enthusiasts, retailers, as well as professionals from the catering and hospitality industries.

The main focus of HANSE SPIRIT is on the presentation and tasting of high-quality spirits. Visitors have the opportunity to stroll from booth to booth, sampling and purchasing a variety of fine spirits such as whiskey, rum, cognac, fruit brandies, gin, liqueurs, and other specialties. The fair offers not just a chance to discover and acquire exquisite products, but also the opportunity to participate in guided tastings and receive advice from experts.

Another highlight of HANSE SPIRIT is the seminars offered, where visitors can delve deeper into the subject matter and expand their knowledge about different spirits. These seminars also provide a platform for exchanging experiences and expertise.

The trade fair takes place in the Hamburg Exhibition Center, which is characterized by its modern architecture and central location in Hamburg. This venue provides the ideal setting for the sophisticated and diverse offerings of Hanse Spirit. Thus, the fair is not just a place to discover exquisite spirits, but also a platform for networking and establishing business relationships in the industry.

In summary, HANSE SPIRIT is a fair that annually brings together spirit-loving consumers, professionals, and industry experts, immersing them in the world of fine spirits and offering an unforgettable experience in the realm of spirits.

On the whole the organisers welcomed on the 2 days of the fair, from 26. January to 27. January 2024, about 82 exhibitors and 4907 visitors on the HANSE SPIRIT in Hamburg.

The HANSE SPIRIT takes place for the 14th time on 2 days from Fri., 23.01.2026 to Sat., 24.01.2026 in Hamburg.