HORECA Africa Dakar

HORECA Africa Business Week is an international B2B trade fair and business platform for Africa’s hospitality, tourism and events sectors. Held at the Novotel Dakar hotel in Dakar, Senegal, the event is open exclusively to trade visitors. Rather than operating as a conventional product exhibition, HORECA Africa is primarily a platform for developing business opportunities, attracting investment, exchanging expertise and building cross-border partnerships within Africa’s hospitality and tourism industries.

The event is organised by Demba Conciergerie Services Africa, a Dakar-based Destination Management Company (DMC) specialising in hospitality, travel and concierge services.

HORECA Africa covers a broad spectrum of the hospitality and tourism industries, ranging from hotels, catering, restaurants, bars and foodservice to tourism and travel, event management, hospitality services, business development and investment. Exhibitors showcase products, services, concepts and professional solutions for hotels and hotel groups, restaurants and catering companies, tourism businesses, tour operators and the events industry. The offering is complemented by solutions in areas such as distribution, transport, finance, digital services, marketing and recruitment. The fair therefore caters not only to suppliers of traditional HORECA products, but also to service providers, technology and solution providers, and companies seeking to develop new business opportunities in African markets.

Business matching is a key element of the event, with more than 300 pre-arranged B2B meetings expected to take place over the two days. HORECA Africa brings together hotel managers, restaurant groups, tourism companies, tour operators, distributors, investors, institutional representatives, suppliers and international hosted buyers. Industry conferences and panel discussions featuring experts from the tourism and hospitality sectors complement the exhibition programme, providing insights into current market trends, investment opportunities and developments across Africa’s hospitality industry.

The choice of Dakar as the host city reflects the event’s pan-African focus. As Senegal’s capital and a major economic, transport and tourism hub in West Africa, Dakar provides an ideal setting for bringing together suppliers, investors and decision-makers from markets across the continent. HORECA Africa therefore positions itself as a key meeting place for establishing business contacts and exploring new investment and partnership opportunities within Africa’s hospitality and tourism industries.

Alongside the B2B exhibition, the programme includes business matching, networking, hosted buyer programmes, industry conferences and panel discussions, recruitment activities and a networking cocktail reception. In this way, the event combines professional knowledge exchange with targeted business development and opportunities to establish new relationships with potential partners and customers.

The Novotel Dakar also provides a venue that closely reflects the event’s professional focus. Taking place within an established hotel environment in the Senegalese capital, HORECA Africa brings exhibition activities, networking, knowledge exchange and business development together under one roof. For two days, Dakar becomes a meeting point for decision-makers, suppliers, investors and industry professionals from across Africa’s hospitality, tourism, foodservice, travel and events sectors.

The HORECA Africa will take place on 2 days from Friday, 27. November to Saturday, 28. November 2026 in Dakar.