IAAPA Expo Asia Shanghai

IAAPA Expo Asia is recognized as the leading trade show and conference for the attractions and leisure industry in the Asia-Pacific region. It serves as a key meeting point for professionals and decision-makers seeking to connect innovation, collaboration, and business growth. Organized by the International Association of Amusement Parks and Attractions (IAAPA)—the world’s largest trade association for the attractions industry—the event’s location rotates annually, strategically chosen within Asia. Whether in Singapore, Shanghai, or Hong Kong, each host city contributes its unique cultural perspective, adding to the event’s international relevance.

The expo targets decision-makers from amusement parks, water parks, zoos, aquariums, museums, casinos, and family or experience-oriented venues. While technological innovation is a focal point, IAAPA Expo Asia also acts as a catalyst for enhancing the visitor experience. It showcases how cutting-edge technologies—ranging from robotics and immersive applications to AI in tourism marketing—are shaping the industry. Sustainability strategies and practical solutions for future readiness are also central themes.

Exhibitors include manufacturers and service providers presenting a wide array of products and concepts, such as ride attractions, themed design elements, show and event technologies, digital ticketing systems, food and beverage solutions, and innovative HR approaches—for example, engaging with Generation Z.

Professional development is another major focus of the event. Programs like the IAAPA Safety Institute, which offers hands-on safety training, and the IAAPA Institute for Attractions Professionals, which supports emerging talent, highlight the expo’s role as a knowledge platform. Expert talks and panels—on topics such as “AI in Cultural-Commerce-Tourism” or “Crafting Neverending Storytelling”—emphasize the close interplay between technology, creativity, and storytelling, a hallmark of the event.

Sustainability is deeply embedded in the expo’s concept. With a focus on environmentally conscious practices and region-specific solutions, the event demonstrates how ecological responsibility and business success can go hand in hand—especially in the context of Asian markets. For companies looking to invest, the expo provides strategic insights through formats such as “Smarter Investments: Maximizing ROI in Asia’s Attraction Market.”

IAAPA Expo Asia is part of a global series of events that also includes IAAPA Expo Europe, IAAPA Expo North America, and IAAPA Expo Middle East. While sharing a common framework, each edition is tailored to the specific needs of its regional market, promoting international exchange within the industry.

The event is held at state-of-the-art exhibition centers with excellent transport links, proximity to airports and accommodations, and strong infrastructure. This makes IAAPA Expo Asia not only the most important industry platform in the region, but also a venue for cultural exchange, economic partnerships, and forward-thinking dialogue.

The IAAPA Expo Asia in Shanghai took place from Monday, 30. June to Thursday, 03. July 2025.