IAAPA Expo Europe Barcelona

IAAPA Expo Europe is the leading trade show for the attractions and leisure industry in Europe. Held annually in September, the event regularly changes location within Europe. It is organized by IAAPA Europe IVZW, the European branch of the International Association of Amusement Parks and Attractions. As a globally connected industry association, IAAPA has long been committed to the advancement and professionalization of the leisure sector.

The Expo brings together professionals from a wide range of fields – from amusement and theme parks to water parks, zoos, museums, hotels, resorts, and cruise lines. The focus is on practical innovations, current industry trends, and expert exchange. Exhibitors present new technologies, digital solutions, immersive experiences, and modern service concepts – all aimed at enhancing the guest experience in a lasting and meaningful way. Socially relevant topics such as accessibility, inclusion, diversity, and sustainability also play a key role in presentations, panel discussions, and expert forums.

A standout feature of the event is “Water Park Day” – a dedicated theme day focused on water parks, featuring exclusive talks, showcases, and networking opportunities. The program is further enriched by insights into modern visitor management, digital queuing systems, interactive attraction design, and cutting-edge experiential architecture.

Exhibitors represent a broad range of industries, including ride manufacturers, architectural firms, experience design studios, ticketing and technology providers, catering companies, and security and service specialists. Visitors are primarily industry professionals and decision-makers looking for inspiration to expand, modernize, or reposition their venues – whether amusement parks, immersive attractions, zoos, aquariums, museums, or retail destinations.

IAAPA Expo Europe is more than just a trade fair – it is a central platform for forward-thinking ideas in leisure and entertainment. Each host city is carefully chosen for its accessibility, infrastructure, and international connectivity – whether Paris, Vienna, Barcelona, or Amsterdam. This ensures easy access for participants from across Europe and beyond.

With its international scope, strong focus on innovation, and wide range of hands-on content, IAAPA Expo Europe offers a unique perspective on the future of the attractions industry.

The IAAPA Expo Europe will take place on 5 days from Monday, 22. September to Friday, 26. September 2025 in Barcelona.