ILTM Africa Cape Town

ILTM Africa – the International Luxury Travel Market Africa – is a high-calibre, strictly curated trade exhibition dedicated to luxury travel, with a clear B2B focus. It is widely regarded as one of the leading platforms for the African luxury travel market, bringing together international buyers and carefully selected suppliers of premium travel products each year in Cape Town. Participation is by invitation only: pre-qualified travel advisors and handpicked exhibitors meet within a structured environment designed to initiate and develop tangible business in the high-end segment.

The event is organised by RX UK Reed Exhibitions Ltd., a global exhibition organiser with extensive expertise in international B2B events. ILTM Africa forms part of the worldwide ILTM portfolio, which also includes ILTM Cannes, ILTM North America, ILTM Asia Pacific, ILTM Arabia and ILTM Latin America. Each event connects regional luxury travel suppliers with leading international buyers; within this portfolio, ILTM Africa serves as the gateway to the African continent.

The focus is on exclusive travel products and bespoke experiences defined by exceptional quality, individuality and authenticity. Exhibits range from safari lodges in private game reserves and award-winning boutique hotels to luxury rail journeys, private charters, yachts and coastal cruise experiences, as well as tailor-made cultural and wildlife programmes. Exhibitors represent sectors including hospitality, destination marketing, premium transport services, event and experience design, and specialist travel and concierge services. Together, they share the objective of positioning Africa as a premier global luxury destination.

The core visitor profile comprises international luxury travel advisors, travel designers, specialist tour operators and high-end travel buyers who curate bespoke African journeys for a discerning and affluent clientele. A pre-scheduled appointment system, based on one-to-one meetings, facilitates a high volume of qualified business discussions within just a few days. The programme is complemented by expert-led sessions, market insights and panel discussions addressing topics such as sustainable luxury, regenerative tourism, emerging source markets and technological innovation in the premium sector.

A further distinguishing feature is the event’s close connection to the destination itself. Cape Town and South Africa act not only as hosts but as a live showcase for luxury travel in Africa. The city’s international airport offers direct connections to major European, Asian, American and African hubs, with the venue located a short transfer away.

ILTM Africa is therefore far more than a conventional travel trade fair. It is a precisely targeted business platform that brings Africa’s finest travel experiences together with key decision-makers from the global luxury travel industry — efficiently, exclusively and with a clear emphasis on sustainable growth in the premium segment.

The ILTM Africa will take place on 3 days from Friday, 10. April to Sunday, 12. April 2026 in Cape Town.