ISM Middle East Dubai
24. - 26. September 2024 | International trade fair for the confectionery industry
In 148 days
Date:
24.09.2024 - 26.09.2024*
Tuesday - Thursday, 3 days
Trade Show Contact
info@koelnmesse.de
www.koelnmesse.de
Audience:
professional visitors only
Cycle:
annually
The ISM Middle East, formerly known as yummex ME, is an international trade fair for the confectionery and snack industry. This prestigious event, held annually in November in Dubai, United Arab Emirates, was established to serve as a central trading and networking platform for professionals and enthusiasts in the rapidly growing confectionery industry in the MENA region.
Koelnmesse GmbH, also responsible for the world-famous ISM Cologne, acts as the organizer. Their expertise allows them to present an event of superlatives, which has established itself as a spin-off of the Cologne fair. The focus is on showcasing manufacturers and producers of confectionery, snacks, and related products, including cocoa, chocolate, confectionery, biscuits, as well as a variety of sweet and savory snack options.
The fair attracts trade visitors who are interested not only in learning about the latest trends but also in gaining valuable insights into the peculiarities of the MENA market. This dynamic market offers enormous growth and revenue opportunities for global companies due to its rapidly expanding consumer culture and openness to international products.
One of the highlights of ISM Middle East is the unique mix of international and regional products. This diversity offers visitors an unparalleled opportunity to discover both global and Middle East-specific delicacies. In doing so, local customs are particularly considered, especially the strong preference for sweets and confectionery in the region.
The event takes place at the Dubai World Trade Centre (DWTC), one of the leading exhibition centers in the region. The DWTC is known for its state-of-the-art facilities and its ability to host large events, thus providing the ideal setting for a fair of this magnitude.
In summary, ISM Middle East is a key industry meeting point that forms a bridge between global markets through its geographical location and thematic focus. It stands out due to its specialized emphasis and its successful history as a platform for business opportunities and cultural exchange.
The ISM Middle East will take place on 3 days from Tuesday, 24. September to Thursday, 26. September 2024 in Dubai.
Local time:
23:45 h (UTC +04:00)