ISM Middle East Dubai

The ISM Middle East is the leading trade fair for confectionery and snacks in the MENA region and is held annually at the prestigious Dubai World Trade Centre. Organized by Koelnmesse International in cooperation with Dubai World Trade Centre L.L.C., the fair specifically focuses on the latest trends and innovations in the confectionery sector.

The abbreviation ISM stands for "International Sweets Fair", highlighting the global focus of the event on sweet treats and snack products. It attracts industry experts from around the world, including manufacturers, distributors, and buyers, who are all in search of new products and services. The range of goods includes a variety of items such as chocolate products, fine baked goods, traditional and innovative confectioneries, snacks, biscuits, cakes, ice cream, desserts, and date palm products.

A highlight of ISM Middle East are the ISM Middle East Awards, which recognize outstanding innovations and achievements in the industry. The "ISM Middle East Expert Stage" provides a forum for discussions on current topics such as the impact of artificial intelligence and mindful snacking, making the fair a hub for future-oriented discussions.

The fair also strengthens Dubai's position as a commercial hub in the Middle East and establishes the city as a nexus for the confectionery and snack industry in the region. The easy accessibility of the Dubai World Trade Centre makes it convenient for participants and visitors to attend the fair.

As part of a series of ISM fairs worldwide, ISM Middle East underscores its significance in a global event series. In conclusion, ISM Middle East is more than just a fair; it is a central meeting point for professionals from the confectionery and snack industry, where they can network, learn, and grow while enjoying the dynamic atmosphere of Dubai.

The ISM Middle East will take place on 3 days from Monday, 15. September to Wednesday, 17. September 2025 in Dubai.