ITB Americas Guadalajara

ITB Americas is an international B2B trade show for the travel and tourism industry, bringing together industry stakeholders from across the Americas on a single business platform. It is held annually at Expo Guadalajara (Guadalajara Exhibition Center) in Guadalajara, in the Mexican state of Jalisco. The event is organised by Messe Berlin Americas, Messe Berlin’s US subsidiary, which is based in Guadalajara.

ITB Americas covers almost the entire tourism value chain. Its key segments include Adventure & Responsible Tourism, Cultural Travel, LGBTQ+ Tourism, Business Travel, MICE, Travel Technology, Transportation, Accommodation & Hospitality, Tour Operators and In-Destination Services. The range extends from sustainable adventure and cultural travel to business travel, meetings, incentives, conferences and events, as well as digital booking platforms and technology solutions. It also encompasses mobility services and air travel, hotel and accommodation concepts, package and independent travel, and activities and services at the destination. Cross-cutting themes such as innovation, digitalisation, sustainability and new business models shape the various segments, positioning the trade show as a platform for the future development of tourism across North, Central and South America and the Caribbean.

The exhibitor profile is correspondingly diverse. Participants include destinations and tourism organisations, tour operators, hotels and other accommodation providers, airlines and mobility providers, as well as companies specialising in MICE, business travel and travel technology. Providers of tourism activities and services, innovative companies and start-ups are also represented. ITB Americas is aimed primarily at qualified trade visitors, buyers and decision-makers from the travel and tourism industry. These include tour operators and travel intermediaries, corporate travel and MICE specialists, representatives of destinations and tourism organisations, as well as international industry experts and media professionals. The Hosted Buyer Programme is designed to connect selected buyers with international suppliers, facilitating concrete business opportunities and new partnerships.

A key component of the event is the ITB Americas Conference, which takes place alongside the exhibition. International industry experts and leading market players discuss current developments, market trends and the key issues shaping the future of tourism across the Americas. The conference programme is complemented by networking and matchmaking opportunities, as well as the Hosted Buyer Programme, combining professional exchange and knowledge transfer with targeted business development.

ITB Americas is part of the international ITB Global Brand Family. Expo Guadalajara, one of Mexico’s leading exhibition and convention centres, provides the venue for the event. Located at Avenida Mariano Otero 1499 in one of Guadalajara’s main business, hotel and events districts, the venue offers the infrastructure required for major international trade shows and conferences. Guadalajara International Airport is approximately 20 kilometres from the exhibition centre. Depending on traffic, the venue can be reached by taxi or ride-hailing service, while public transport connections are also available.

By choosing Guadalajara as its host city, ITB Americas combines high-quality exhibition infrastructure with the strategic location of one of Mexico’s major metropolitan centres. The event therefore provides an annual meeting place for companies, buyers and decision-makers seeking to establish new business contacts and play an active role in shaping the development of the tourism market across the Americas.

The ITB Americas will take place on 3 days from Tuesday, 10. November to Thursday, 12. November 2026 in Guadalajara.