ITB Asia Singapore

23. - 25. October 2024 | The Trade Show for the Asian Travel Market

The ITB Asia, also known as the "International Tourism Exchange Asia," is recognized as a central showcase of the travel industry, particularly focused on the vibrant Asian market. This annual event takes place at the esteemed Sands Expo & Convention Centre in Singapore—a hub situated in the pulsating heart of Singapore, and is easily accessible by both public transport and car..

It is organized by Messe Berlin (Singapore) Pte Ltd and is supported by the Singapore Exhibition & Convention Bureau. The ITB Asia has established itself as an indispensable meeting point for thousands of companies from the travel industry, including those from Europe, America, Africa, the Middle East, and, of course, the Asia-Pacific region. The range of exhibitors is impressive, spanning from travel destinations and airlines to hotels, resorts, theme parks, and various other providers from the tourism sector.

The core topics of the trade fair encompass holiday and business travel, meetings, MICE, transport, travel technologies, and a variety of accommodation options. Not only services but also innovative products are presented. The spectrum ranges from cutting-edge travel technologies to concrete offers from tour operators. Conferences, seminars, and workshops provide the numerous visitors, including professionals from the entire tourism industry, with deep insights into current trends and developments.

The exhibition serves as an interface and offers an inspiring platform for exhibitors and visitors from all sectors of tourism. Singapore's dynamic metropolis, with its cultural diversity and business orientation, reflects the international spirit of tourism.

A particular highlight of the ITB Asia is the extensive conference program, which covers various topics from the MICE, leisure, and business travel sectors. Additionally, during the exhibition, talents and innovations in the industry are honored through competitions and award ceremonies.

As part of a global network of trade fairs, ITB Asia is closely connected to ITB Berlin and significantly contributes to disseminating and strengthening the impressive network and depth of ITB fairs worldwide.

In conclusion, it can be noted that ITB Asia not only provides a comprehensive insight into the Asian travel market but also offers outstanding opportunities for networking and business development in the burgeoning tourism industry of the Asia-Pacific region.

The ITB Asia will take place on 3 days from Wednesday, 23. October to Friday, 25. October 2024 in Singapore.

In 93 days
23.10.2024 - 25.10.2024*
Wednesday - Friday, 3 days

15.10.2025 - 17.10.2025
Trade Show Contact
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professional visitors only


Local time:
19:14 h (UTC +08:00)

Fair location:

Sands Expo & Convention Centre,
10 Bayfront Avenue, 018956 Singapore, Central Singapore, Singapore


for trade fair date in Singapore

Fair organizer
Messe Berlin GmbH
Messedamm 22
14055 Berlin, Germany
Tel: +49 (0)30 30380
Fax: +49 (0)30 30382325
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Past editions:
  • 25. - 27. October 2023
  • 19. - 21. October 2022
  • 25. - 29. October 2021
  • 21. - 23. October 2020
  • 16. - 18. October 2019
  • 17. - 19. October 2018
  • 25. - 27. October 2017
  • 19. - 21. October 2016
  • 21. - 23. October 2015
  • 29. - 31. October 2014
  • 23. - 25. October 2013

Fair location:

Sands Expo & Convention Centre,
10 Bayfront Avenue, 018956 Singapore, Central Singapore, Singapore


for trade fair date in Singapore

Product groups: active holidays, health tourism, individual travel, package holidays, reservation systems, sports tourism, wellness, …

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.


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Other co-located events

MICE Show Asia
Travel Tech Asia


ITB India
11. - 13. September 2024
04. - 06. March 2025

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Where does the ITB Asia taking place?
The ITB Asia fair takes place in Singapore, at the Sands Expo & Convention Centre.

When is the ITB Asia taking place?
Visit the ITB Asia from 23. - 25. October 2024.

How often does the ITB Asia take place?
The ITB Asia takes place annually.

What kind of fair is the ITB Asia?
The ITB Asia is an exhibition for Tourism, Travel and Tourist Industry.